Brand History
id PLACOSMETICS was made to provide a full care for your beautiful skin.
The founder of ID, director Sang Hoon Park has opened a new way that is different from any other cosmetic brands,
basing on 18 years of experience and know-hows that solved 60,000 beauty concerns.

2017
- Pop up store at Nordstrom, USA
- Opened in Saks, USA
- Expansion of business in China (CJ IMC)
- Expansion of business in East Asia
(Thailand, Malaysia)(CJ IMC) - Made contracts with UK, Turkey, Vietnam, Cambodia and Philippines
2016
- Launch of Dermastic Cica
- Launch of Face Fit
- Applied for a patent of cosmetic composition,
id-SIV.FIT - Applied for a patent of cosmetic composition,
id-AST:312 - Started partnership with Suning, China
(medical and cosmetic)
2015
- Launch of V logic
- Launch of Dermastic
- Launch of Skin advice
- Development research of cosmetic composition,
id-SIV.FIT - Development research of cosmetic composition,
id-AST:312
2014
- Launch of id PLACOSMETIC RAC
- Launch of cosmetics that include
the special cosmetic complex compositions
2013
- Development of deswelling cosmetic composition, RAC complex
- Development of elasticity cosmetic composition, VLC complex
2009
- Development research of elasticity cosmetic composition
2008
- Development research of deswelling cosmetic composition
- Start of face care popularization